There are some fabulous tools for email marketing available these days. Constant Contact, SendReach, Aweber and also MailChimp are among the most popular and effective tools you can get, with the big plus that they’re also pretty easy to use. Aweber, a pioneer in the field, is likely to be the largest, and has a huge array of templates you can use to give your emails a real ‘wow’ before you send them out. In addition, their superb tutorial package, which is all included, will give you all the skills you require. Aweber’s preliminary trial cost is only $1.

Constant Contact is another good tool for your email marketing. This company has been in business for a good while also, and you can start with a 30 day free trial to see if you like the program and if it fits your scheme of things. Constant Contact also has a great variety of templates from which you may choose for your email marketing.

MailChimp is great fun to use, with the added advantage of a free price. The learning is easy and this all means it’s likely to be a good choice for a marketing campaign. The humor , which is interspersed in comments and the directions, maintains its informal, while informative, approach very well.

We’ve included new kid on the block, SendReach, because it appears to go one step beyond the other services we’ve mentioned. As email autoresponders go, this is a real game changer. It is comparable in the standard ways we’ve already mentioned, but what makes Send Reach so special is the fact that it delivers demographic information on a whole new level, which means it’s a serious contender among tools for email marketing for anyone who’s keen to reap the rewards of truly targeted campaigns. It does this by scouring social media sites for information on your users. The value of this demographic element means SendReach is going to take a lot of beating.

If you are looking to build lists and send out a series of emails in sequence to promote an idea or product, then these 4 tools for email marketing could be ideal for your purposes. Each has the ability to offer a range of functions, including information on who has opened the emails you send and what happened from there, and you can input the various steps you wish to take into your sales process.

For example, let’s say that you want to email a series of sales letters for your product to a list of 5,000 names. Each of these programs will allow you to do this very effectively. First of all your list must be made up of names of people that have already agreed to be marketed to in some way. This can be accomplished by having a customer list already, mailing free offers for information, etc.

The emails should incorporate a link so people can opt out of receiving your messages if this is what they would prefer. The programs are designed to keep track of this. Then you need to set up a series of emails to go out on specified dates and create separate letters for each of these emails. Once the sending has begun, the programs take care of the rest and send everything you require out on the dates you asked for.

This method makes tools of this type one of the most effective tools for email marketing, because you can set it and forget it, with only minor tweaks along the way. As the process unfolds, the prospective customers receive the email, and depending upon the effectiveness of your sales copy, you will have a successful campaign.

When comparing email marketing with some more traditional methods, like regular mail, it’s clear this newer way provides marketers with a fantastic opportunity to increase their effectiveness. As the process is automated, once it’s set up the marketer will have time to spare that can be spent creating more campaigns. MailChimp, SendReach, Constant Contact and Aweber are truly up there with the very best when it comes to tools for email marketing.